Classic: Dixons Tube Ad - 2009
This poster campaign of Dixons is one of my all time favourites. I remember spotting in on the London Underground around September 2009. It’s not just the brilliant copywriting of course, it’s the use of font and even the change in colour that says so much more than just a good slogan would. I love the humour, the willingness to poke fun at themselves, and the positive response that it brought from pretty much everyone. It was engaging, smart, funny and memorable. Creative Review summed it up well.