Brilliant ad that immediately got my attention. Although I wonder if Search Wider should have been positioned below Travel Super for maximum affect? I love the subtlety of the German holidaymaker though and all that image taps into for Brits eager to book their beach holidays. Travel Supermarket launched two tv ads, supported by these posters, in early January 2016. It's apparently based on research that suggests Germans are more efficient holidaymakers than Brits. Read more at Campaign.