This time last year Warburton launched their latest ad campaign co-opting The Muppets as crumpet-loving business-minded champions of their new giant crumpets.
As someone who grew up watching The Muppets whilst eating crumpets, at my grandparent's house on a Saturday night, it's the perfect combination.
And this year they're back. It has absolutely nothing to do with Christmas but perhaps that is a nice reminder that there is more to life than John Lewis at this time of year.