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Posts from: 2016

Churchill

Great Speeches: Winston Churchill - June 4th 1940

“ … we shall defend our Island, whatever the cost may be, we shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills; we shall never surrender … “

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Light & Free

What's In a Name?

Naming a new product is never easy. Light & Free describes exactly how Danone want you to feel about their product. However, companies usually go to great lengths to create an original name that evokes those feelings rather than spelling them out for you.

My Thoughts
Stories

Why Stories?

Stories activate our brains like nothing else. Storytelling is so powerful that it provides the opportunity to make a deeper connection and contribute something meaningful to the marketplace.

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Mandela

Great Speeches: Nelson Mandela - April 20th 1964

“During my lifetime I have dedicated myself to this struggle … I have cherished the ideal of a democratic free society in which all persons will live together in harmony and with equal opportunities … an ideal for which I am prepared to die”

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Lindt

A Moment of Bliss

Lindt’s Spring campaign is simple but luxurious – “You choose the moment, we’ll provide the bliss”.

My Thoughts

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