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Curious About Communication

Observations on writing – from bus-stop ads to telling stories – how we use words to tell, sell and compel.

Get Your Kermits On A Pack Now

Get Your Kermits On A Pack Now

This brilliant campaign from Warburton saw a series of posters featuring all your favourite muppets. Launched in November at the beginning of what has become the over-saturated Christmas ad season.

My Thoughts
Nothing Artificial Gets In

Nothing Artificial Gets In

Clover’s response to the demand for more natural ingredients, aimed at ‘mums with young families’, with the reassurance that you – and your family – are safe in our hands.

My Thoughts
Bears Kill Cancer

Bears Kill Cancer

Costumes or coffee mornings, it all adds up. Cancer Research UK use these adverts – together with a video campaign – to encourage their supporters and mobilise new volunteers.

My Thoughts
We've Got Sales Targets

We've Got Sales Targets

Rather than produce a summer campaign that has mass appeal but is unoriginal and easily forgotten, Oasis have targeted a potential new market

My Thoughts

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